HEINEKEN’s cruise strategy centres on a destination-driven portfolio, anchored by the globally available Heineken® brand and complemented by regional favourites, including Birra Moretti in Europe and Dos Equis in the Americas, carefully selected to reflect local consumer preferences and travel itineraries. By monitoring mirror market trends and evolving its brand portfolio, HEINEKEN offers cruise guests greater choice and relevant drinking experiences wherever they sail. Alongside its portfolio approach, HEINEKEN is expanding its One-Way Keg and draught offering while investing in crew training, enabling bar staff to deliver perfect-quality draught beer, helping operators simplify execution, ensure consistency, and grow onboard beverage revenue.