This category celebrates a newly launched or emerging brand that has secured its first listing in travel retail within the past 12 months. It recognises brands that have demonstrated strong early momentum and clear potential to make a lasting impact in the global duty free and travel retail industry.

This category recognises the most outstanding chocolate or sugar confectionery product in the travel retail channel, in the eyes of travelling shoppers. It celebrates excellence in taste, quality, packaging, shopper appeal and overall execution, spotlighting products that encourage strong engagement and inspire conversion among travelling consumers.

This category recognises the most outstanding fashion or accessories product in the travel retail channel, including luggage, leathergoods, sunglasses and eyewear. It celebrates excellence in design, craftsmanship, functionality, innovation and overall traveller appeal, highlighting products that elevate the style, comfort or convenience of the travel experience and deliver strong commercial performance.

This category covers food products outside of traditional confectionery, while also welcoming luxury gourmet gifting items designed for premium or special-occasion appeal. It celebrates excellence in taste, ingredients, packaging, innovation and desirability, highlighting products that offer travellers elevated or indulgent food experiences in the travel retail environment.

This category recognises the watches or jewellery product in the travel retail channel that resonates most strongly with travelling shoppers. It celebrates exceptional design, craftsmanship, innovation, choice and quality of materials and shopper appeal. This category pays tribute to those products that captivate travellers and deliver strong commercial performance in the channel.

This category honours the most exceptional fragrances, recognising standout olfactory creation, packaging design, brand storytelling and overall consumer appeal. From the quality of raw materials to the look of the packaging, this award celebrates scents that showcase excellence in perfumery, leaving a lasting impact on both the wearer and the industry.

Dedicated to the most impressive low- or no-alcohol product in the travel retail channel, this accolade serves to highlight a growing category dynamic. It celebrates innovation, flavour, brand positioning and consumer appeal and is a platform for showcasing products that offer travellers sophisticated, mindful drinking alternatives without compromising on taste or experience.

This accolade celebrates the make-up products that excel in every dimension: an innovative, high-performance formulation; a versatile and inclusive shade range; an effortless and elevated application experience; and packaging designed for both beauty and travel practicality.

This category honours the most exceptional niche fragrance in the travel retail channel. It recognises unique olfactory artistry, high-quality ingredients, compelling brand storytelling and standout consumer appeal, celebrating fragrances that embody creativity and exclusivity for discerning travelling shoppers.

This category recognises innovative smoke-free products such as heated tobacco, e-vapor and oral smokeless products, which do not combust. The category is open to entries that showcase exceptional design, quality and experience, backed by responsible positioning in the travel retail environment.

Shining a light on exceptional products in the skincare, haircare, bath or body segment, this category delves into formulation, efficacy, sensory experience, packaging design and overall consumer appeal, highlighting products that elevate travellers’ self-care routines and perform strongly in the DF&TR environment.

This category recognises the most outstanding spirits product in the travel retail channel. It celebrates excellence in craftsmanship, flavour profile, innovation, packaging design and overall consumer appeal, highlighting products that deliver a memorable experience for travellers and are strong performers on the shop floor.

This category recognises products that best demonstrate a genuine commitment to sustainability within the travel retail channel. From responsible material choices to waste reduction, responsible sourcing and supply chain management and more, these products help set a benchmark for positive change in the industry.

 This category aims to recognise the most innovative and impactful technology product in the travel retail channel, spanning electronics, smart gadgets and beauty tech. It celebrates cutting-edge functionality, design quality, user experience and traveller appeal, highlighting products that enhance convenience, entertainment or wellbeing for consumers on the move.

From neck pillows to RFID-blocking wallets/passport holders, luggage tags and space-saving solutions, this category recognises travel accessories that ease the lives of travellers. It celebrates smart, practical and well-designed products that enhance the convenience, comfort or efficiency of the travel experience, demonstrating strong appeal and relevance for travellers on the go.

This category celebrates the most exceptional products created specifically for the travel retail channel. It recognises unique formulations, designs or formats that are exclusive to travellers, highlighting products that deliver strong differentiation, desirability and commercial impact through their travel-only appeal.

This category recognises the most outstanding wine product in the travel retail channel. It celebrates excellence in winemaking, flavour profile, provenance, packaging, and overall consumer appeal, highlighting wines that resonate strongly with travelling shoppers and demonstrate strong commercial performance.

This category recognises the most impactful sustainability-focused initiative within the travel retail channel. It celebrates programmes, actions or strategies that meaningfully reduce environmental impact, promote ethical practices, support communities and/or drive responsible business. This award highlights initiatives that demonstrate measurable progress, innovation and long-term commitment to positive change.

This category recognises standout hybrid stores – concepts that blend retail with food and beverage (F&B) to create a rich, engaging shopper experience. It recognises stores that push the boundaries of traditional formats by integrating shopping, dining, and experiential elements in a way that enhances dwell time and drives discovery.

This category recognises the most outstanding pop-up store activation in the travel retail channel. It celebrates creative design, engaging storytelling, experiential impact and strong commercial results, highlighting temporary retail concepts that successfully captivate travellers and elevate brand presence in the airport or travel environment.

This accolade is devoted to shop-in-shop concepts that are a cut above in delivering exceptional retail experiences in the travel retail environment. It recognises impactful spaces that lead the way in purposeful design, smart product curation, and compelling storytelling to create destinations that captivate travellers, elevate the shopping journey and drive meaningful engagement.

This category recognises the most successful and collaborative partnerships in the channel. It celebrates alliances between brands, retailers, airports, cruise lines and other stakeholders that deliver exceptional results through shared vision, creativity, operational excellence and measurable commercial or consumer impact.

This category recognises the most effective omnichannel campaign targeted towards travelling shoppers. It will have achieved seamless integration across digital and physical touchpoints, from online engagement and pre-trip inspiration to in-store activation and post-purchase connection. The award highlights campaigns that deliver cohesive storytelling, strong traveller engagement and measurable commercial impact through a unified, multi-platform approach.

This category recognises the most outstanding retail initiatives delivered in the cruise sector. Whether it’s an entire retail revamp or a stand-alone shop or initiative, this award celebrates creativity, experiential execution, product curation, passenger engagement and commercial impact at sea.

This category recognises the most impactful retail initiative implemented in an airport environment. It rewards initiatives that meaningfully improve how passengers explore, navigate and enjoy retail spaces, spotlighting projects that introduce fresh thinking, set the bar for operational excellence and create clear value for both travellers and the airport.