Inspired by the Mediterranean, the Moroccanoil brand comes to life through its iconic turquoise packaging and a signature fragrance, for an exotic experience that transports the senses.

The company’s first product, the original Moroccanoil Treatment, pioneered oil-infused haircare and created the worldwide buzz on argan oil. It was created over a decade ago by Moroccanoil Co-founder Carmen Tal, who was miles from home when she first experienced an argan oil hair treatment while travelling.

After witnessing the transformation of her hair – from damaged and dry to shiny, smooth, and manageable – she embarked on a quest to share the benefits of the Moroccanoil Treatment with women around the world. Today, it is the company’s enduring best-seller, offering both styling and conditioning benefits for all hair types.

This single product pioneered a new category in the beauty industry and has since grown into a full line of hair, body, and professional hair colour products – all infused with Moroccanoil’s signature argan oil.

At the heart of the brand is the stylist community that inspires the company to create effective and easy- to-use products. The original goal remains unchanged: to continue pioneering innovation in beauty, while using its platform to make a difference, through its PETA Beauty Without Bunnies Certification as a cruelty-free brand (certifying the company never tests its products on animals), as well as other efforts to give back.

Moroccanoil hair and body products are available at fine salons and retailers, spas, and online in over 70 countries worldwide, including in global travel retail.

Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoil on Twitter and Instagram; subscribe to our beauty tutorials on YouTube, and find us on Facebook.