How the awards impact business…
All those recognised as Winners, Highly Recommended and Finalists in the Travel Retail Awards are able to utilise the prestigious consumer-voted Travel Retail Awards logo on their packaging, in their marketing and at the point of sale.
Travellers will be able to identify these logos when shopping in travel retail around the world. The logos have become synonymous with genuine consumer appeal, as voted for by the people they trust: their fellow travellers.
TRBusiness was keen to back up the anecdotal evidence of the impact of the award logos with a study conducted by data partner m1nd-set. The study reveals that 22% of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Finalist logo, while nearly a third (31%) of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Winner logo.
The Travel Retail Awards logo has already been displayed on product packaging, in airport advertising, and in retailer point-of-sale material visible to millions of passengers at the industry’s leading airports and retailers. These include DFS Group, The Shilla Duty Free, Lagardère Travel Retail, Changi Airport and many more.
What it means to win
What the winners have to say…
“Consumer recognition bears testimony to our continuous efforts to push the boundaries in travel retail”
Mona L’Hostis, Head of Global Travel Retail Marketing at L’Occitane Group, Winner of Best Skincare, Haircare, Bath & Body Product (under €40) and Best Overall Product for the Sol de Janeiro Brazilian Bum Bum Cream.
“We are honoured to have received these fantastic awards for Sol de Janeiro’s best-selling Brazilian Bum Bum Cream. Consumer recognition of the brand at airports bears testimony to our continuous efforts to push the boundaries in travel retail with innovative, disruptive, and dynamic global pop-up campaigns and activations.
“We have been bowled over by the success of the roll out of Sol de Janeiro in travel retail this year and it’s growing following among Gen Z and millennial travellers at airports worldwide.”
L’Occitane was also voted a Finalist for the Elemis Pro-Collagen Rose Cleansing Balm in the category for Best Skincare, Haircare, Bath & Body Product (over €40) 2023, sponsored by Beam Suntory. Plus, the company received a Finalist gong for Best Retailer & Supplier Promotion 2023, sponsored by E. Gluck, for the Travel Retail Dynamic ‘Gift of Nature’ Campaign at Frankfurt Airport.
“Voted for by shoppers, the outcome of this award highlights the success of this partnership”
Fraser Brown, Retail Director, Heathrow, Winner of Best Airport Commercial Promotion, sponsored by Perfetti Van Melle, for the Hacienda Patrón: Heathrow Terminal 5 project.
“We were thrilled to receive this Travel Retail Award. This award marks the culmination of a huge amount of hard work from our ‘quaternity’ partnership between Heathrow Airport, Bacardi Global Travel Retail, Avolta and JCDecaux.
“Voted for by shoppers, the outcome of this award highlights the success of this partnership, and notably the creativity and talent of the Bacardi team in delivering this exceptional concept, by capturing the imagination of our passengers and shoppers at Heathrow Airport.”
“We received some requests for new listings immediately after receiving the award”
Skross was Highly Recommended in the Best Travel Accessory category, sponsored by Haribo, for the Original Swiss Pillow by Skross. Plus, it was voted the Winner in the category for Best Electronics Product, sponsored by WITHit, for the Wireless Bluetooth Audio Adaptor.
“The awards (and awards nominations) are a great advocacy tool. They help to support our claim that technology/lifestyle under a strong brand are not elements that exclude each other,” said Sam Gerber, Managing Partner at World Connect AG.
“We even received some requests for new listings immediately after receiving the award.”
This award is tremendously valuable – especially when the ultimate value is judged by the consumer”
Bhavesh Patel, Founder, Storyteller, Winner of Best Fashion & Accessories Product, sponsored by Cabeau, for Storyteller FlagMate (Storyteller represented by Travel Retail Bespoke).
“It is an honour to win the award for Best Fashion Accessory 2023, this award is tremendously valuable – especially when the ultimate value is judged by
the consumer.
“The consumer is at the heart of everything we do here at Storyteller, and our FlagMate product is an example of our aim to help consumers celebrate and commemorate all of their travel memories. We are delighted to receive this award, and hope to kick start our journey into the travel retail world.”
Top video interviews with Travel Retail Awards winners…
Cabeau
David Sternlight, CEO, Cabeau, tells us why he’s proud to be a 2023 Global Travel Retail Awards winner. Cabeau’s Clean Hub won the award for Best Charity Initiative 2023, sponsored by Proximo.
The company also walked away with a Highly Recommended gong for The Neck’s Evolution S3 Travel Pillow in the category for Best Travel Accessory 2023, sponsored by Haribo.
E. Gluck Corporation
E. Gluck Corporation emerged victorious in the category for Best Watches & Jewellery Product 2023, sponsored by Cabeau, with the highest score from the consumer judges for the Nine West Textured Flower Dial Faux Leather Strap. In the video below, Rob Robertaccio, Senior Vice President, Global & Travel Retail Sales, shares his thoughts on what it means to win.
E. Gluck Corporation was also voted a Finalist for Best Travel Accessory 2023, sponsored by Haribo, for the WITHit Leather Cover for Apple AirPods Pro.
L’Oréal
Fanny Parain, Global Marketing Director – Travel Retail for L’Oréal Make-up (L’Oréal Paris, Maybelline, Nyx, Essie) and Ruyi Hang, Junior Product Manager at L’Oréal, share their thoughts on why their beauty products earned the consumer vote. L’Oréal triumphed with a win for its L’Oréal Paris Telescopic Lift Mascara in the category for Best Makeup Product 2023, sponsored by Artisan People.
The beauty giant was also Highly Recommended for its Kérastase Genesis Anti Hair Fall Fortifying Serum in the Best Skincare, Haircare, Bath & Body Product (over €40) 2023, sponsored by Beam Suntory.
In addition, the company picked up no less than three Finalist rosettes from our consumer judges in the category for Best Skincare, Haircare, Bath & Body Product (under €40) 2023 for: La Roche Posay Anthelios UVMUNE 400; La Roche Posay Cicaplast Baume B5+; and the L’Oréal Paris Revitalift Clinical 12% Pure Vitamin C Face Brightening Serum.
Rocks Whiskey Chilling Stones
Rocks Whiskey Chilling Stones – The Original Rocks earned the coveted gold (Winner) trophy in the category for Best Sustainable Product 2023, sponsored by Moroccanoil.
Hit the play button below to find out how the company’s Founder, Quentin Depigny, thinks of the win.
