Inspired by the Mediterranean, the Moroccanoil brand comes to life through its iconic turquoise packaging and a signature fragrance, for an exotic experience that transports the senses.

The company’s first product, the original Moroccanoil Treatment, pioneered oil-infused haircare and created the worldwide buzz on argan oil. It was created over a decade ago by Moroccanoil Co-founder Carmen Tal, who was miles from home when she first experienced an argan oil hair treatment while travelling.

After witnessing the transformation of her hair – from damaged and dry to shiny, smooth, and manageable – she embarked on a quest to share the benefits of the Moroccanoil Treatment with women around the world. Today, it is the company’s enduring best-seller, offering both styling and conditioning benefits for all hair types.

This single product pioneered a new category in the beauty industry and has since grown into a full line of hair, body, and professional hair colour products – all infused with Moroccanoil’s signature argan oil.

At the heart of the brand is the stylist community that inspires the company to create effective and easy- to-use products. The original goal remains unchanged: to continue pioneering innovation in beauty, while using its platform to make a difference, through its PETA Beauty Without Bunnies Certification as a cruelty-free brand (certifying the company never tests its products on animals), as well as other efforts to give back.

Moroccanoil hair and body products are available at fine salons and retailers, spas, and online in over 70 countries worldwide, including in global travel retail.

Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoil on Twitter and Instagram; subscribe to our beauty tutorials on YouTube, and find us on Facebook.

Bluedog has been embedded within the global event, retail, and creative industries for more than 24 years.

They create live events, retail activations, digital campaigns, and hybrid experiences for a wide range of clients – some of whom we have collaborated with alongside Bluedog since their inception in 1999.

Pioneers in adapting to a changing landscape, Bluedog has led the way in integrating digital-first strategies to help brands connect more intelligently with their audiences.

Their delivery capabilities are truly global, with core hubs in the UK, Barcelona, New York, Dubai, and Singapore.

At a time when emotional engagement is more crucial than ever, Bluedog consistently delivers the right thinking at the right moment – and in the right format – to resonate deeply with target audiences.

For your consumers. Your customers. Your teams.

doplr is a brand experience studio that helps organisations connect more deeply with their audiences through considered, creative, and commercially impactful work.

They specialise in strategy, creative direction, and experience design – delivering projects across brand worlds, environments, and campaigns, both physical and digital.

Working on live events across the globe, doplr boasts a dedicated and knowledgeable team with the technical expertise and creative vision to deliver unforgettable launches, experiences, and moments. They’re well versed in handling tight schedules and budgets of all sizes, consistently delivering to the highest standards of quality.

doplr has seen firsthand how their collaborative approach brings clarity to complex briefs – blending insight and imagination to create bold, engaging outcomes that resonate with modern audiences.

An integrated PR and marketing agency that works closely with its clients to achieve their goals.

The agency, which is part of the Bluedog Group, is focused on the travel retail industry and strives to raise the profile of the companies it represents in international travel retail media, to promote and build their brands, publicise their product developments and, in doing so, assist them to maximise favourable exposure and, ultimately, increase sales.

The experienced team brings together expertise in marketing, press relations and journalism, enabling them to offer a wide-ranging portfolio of services and consultancy.

HEX offers seamless digital integration across an omnichannel model – designing and building robust, market-leading digital content, apps, and platforms that help brands stand out and succeed.

As part of the Bluedog Group – a leading force in live and digital engagement for over 20 years – HEX builds on that deep-rooted expertise to deliver well-informed, highly relevant, and resonant solutions to any digital challenge.

They specialise in delivering technically complex solutions without ever compromising the creative vision. Whether it’s a retail activation, live event, or standalone digital experience, HEX brings a well-rounded omnichannel approach to every project.

Their frameworks are tried, tested, and tailored to the sectors in which they operate – ensuring seamless delivery across platforms, channels, and environments.

Kounter creates excitement, anticipation, and furore around every brand activation they deliver. Their experience and passion consistently drive sales, enhance customer advocacy, and reimagine what the customer experience can be – all through integrated, insight-led retail campaigns.

As part of the Bluedog Group, Kounter draws on over 20 years of experiential and digital expertise, combined with a real-time understanding of the challenges and opportunities shaping retail today: the need to blend entertainment with education, the fluid movement between bricks-and-mortar and digital, the consumer’s craving for escapism, and the growing value of purposeful, positive disruption at the point of sale.

In collaboration with HEX, they are able to deliver technically complex solutions without compromising the creative vision – whether it’s a retail activation, live event, or standalone digital experience. Together, they bring a well-rounded omnichannel approach to every project, ensuring seamless execution and maximum brand impact across physical and digital touchpoints.

KEX SA, a prominent European confectionery company owned by the Julius Meinl family that has a rich heritage in quality foods dating back to 1862. The company boasts a diverse portfolio of international brands, including Mozart Koogles by House of Julius Meinl and Heidi, alongside strong regional brands such as Magura, Rom, Niemetz, and Kandia. KEX SA operates its production facilities in locations such as Vienna, Salzburg, and Bucharest.

Focusing on quality, innovation, and brand activation, KEX SA successfully markets its international brands in 45 countries. Mozart Koogles and Heidi are our flagship export brands, and we aspire to introduce them to the global travel retail market.