The Travel Retail Awards is a game-changing awards programme, entirely voted for entirely by travelling consumers, setting it apart as a true benchmark for excellence in the travel retail industry.
First established in 2018, the programme was created to further deliver on TRBusiness’ long-standing mantra of ‘helping the industry grow,’ providing a platform to celebrate and showcase innovation, creativity, and quality within the sector.
Thanks to our trusted data partner, m1nd-set, the judging process draws on detailed feedback from an impressive sample of 5,000 travelling consumers. This robust methodology makes it one of the largest and most credible consumer-voted award demographics in the world.
In addition to the invaluable consumer insights, the awards incorporate votes from a specially selected panel of experienced travel influencers. Each panel member brings a wealth of travel expertise and evaluates the products firsthand during a dedicated judging weekend in London, allowing for an in-depth assessment of their quality and suitability.
Their combined scores, combined with the 5,000 consumer votes determine crown the industry’s most trailblazing products and initiatives. Every entrant benefits from constructive and valuable feedback provided by the influencer panel, ensuring the awards deliver insights that can help brands refine and improve their offerings in the future.
A word from the organisers
The consumer-voted Travel Retail Awards was developed with a sole aim: to provide honest, quality feedback and recognition to airports, retailers and suppliers and other stakeholders through the lens of the consumer.
In turn, we are hearing from participants that this is helping to drive sales while increasing consumer awareness. We welcome stakeholders from all channels to submit entries with the ability to provide commentary and images for consumers’ evaluation.
The entry process guarantees that shoppers gain a deeper understanding of your ambitions and achievements before they provide their scores.
We are thrilled that the Travel Retail Awards have become such a huge success in the industry.
The consumer judges are non-biased and neutral – this is what makes these awards so unique, valid, objective and valuable.
Achieving a 38% rise in entries in 2023 speaks for itself, and it is the best proof that the consumer-voted awards are clearly being perceived as one of the most valuable awards programmes in the industry.
